A Long-Term Opportunity for Hockey
This free-to-air strategy is a key part of England Hockey’s broader vision to grow the sport by expanding its reach and increasing its relevance among diverse audiences. By working with a high-profile partner like Channel 4, we are investing in hockey’s long-term sustainability and success.
The initiative also aligns with England Hockey’s ongoing commitment to providing value to its members by ensuring hockey remains visible, relevant, and accessible to all.
Key Benefits for Members
This free-to-air broadcast strategy aligns with England Hockey’s commitment to growing the sport and delivering value to its members. By partnering with Channel 4 for international hockey, and by committing to show domestic finals for free, we are ensuring that hockey becomes highly visible and accessible to fans, players, and supporters nationwide.
The strategic approach provides members with:
- Unprecedented visibility: Members will have access to live broadcasts of FIH Hickey Pro League matches involving England and GB, alongside highlights and behind-the-scenes content.
- Stronger community connection: Free access to games ensures that hockey fans across the country can enjoy top-tier action, fostering a sense of shared pride and community
- Support for the sport’s growth: Increased visibility of hockey helps drive participation, interest, and long-term sustainability, which benefits players, clubs, and the broader hockey community.
Supporting the Growth of Hockey
Channel 4’s nationwide reach and their commitment to storytelling provide an excellent platform to showcase hockey to both core and new audiences. By delivering hockey across the UK, the partnership will help:
- Attract new audiences: accessible, engaging coverage will make hockey more appealing to those unfamiliar with the sport.
- Increase participation: greater exposure to hockey inspires more people to play, join clubs, or become involved in the sport.
- Enhance commercial opportunities: growing visibility strengthens hockey’s position as a marketable sport, opening opportunities for sponsorship and investment.
We look forward to sharing this journey with our members and the wider hockey community as we bring the excitement of international and domestic hockey to a national audience and help support our mission to make hockey more visible, relevant, and accessible to all.
