What we want to achieve together
To produce and release high-quality, engaging content that shares the love of the game, captures the passion, builds a deep connection and amplifies the voices of the hockey community with new and existing participants.
And with greater engagement comes the opportunity to attract increased commercial investment.
What does success look like?
- Commercial growth that enables us to reinvest back into our game and continue to raise the profile of the sport. We will do this by identifying the right partners for the right product and ensuring all partners are aligned with hockey’s values
- Increasing the awareness of hockey as a sport amongst children ages 7-13 and parents of children age 5 -15 through engaging content across relevant channels
- Increasing positive brand sentiment of England Hockey amongst the hockey community
- Increasing positive perception of hockey as a sport for me and as a sport for good (i.e., a sport that positively impacts sustainability and inclusion)
How are England Hockey going to lead and support this?
We will be a real home for the sport in England
This means being the central hub for all hockey communications through improved visibility and coverage of our incredible national leagues; and promoting hockey, clubs, volunteers, coaches and umpires.
We know we need to take a step up in marketing and communications. So our communications will always have our purpose at their heart, sharing a love of the game, the physical and mental benefits to participants, the communities it builds and it’s impact beyond.
We will increase visibility of England and Great Britain international hockey teams We are going to make sure that our international matches reach the larger and more diverse audiences that they deserve.
We will broadcast hockey through multiple content platforms.
We will amplify the positive influences and voices of our national teams around the topics of equality, diversity and inclusion and our planet (sustainability).
We will develop relevant youth based content
We are going to put a greater focus on the next generations and their part in the future of hockey, with more youth based content across relevant platforms.
We will foster deeper and longer term relationships with commercial partners
We will establish partnerships that are aligned to our values and enhance our commitments to young people, Equality, Diversity & Inclusion and Sustainability.
In line with this, we will increase commercial income that can be reinvested into the sport.
We will get more fans into hockey stadiums
We will ensure the stadium fan experience is more diverse, inclusive and representative of society. In turn this allows us to increase the attendance and profitability of England Hockey run international games.
We will develop an event plan and align major event hosting to Big Stadium Hockey plans.