Our Ambitions
England Hockey aspires to deepen the passion of those who play, deliver and follow our great sport by providing the best possible environments and experiences.
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Our ambition is for both the men and the women to be consistently in the top three in the world to achieve this we will:
- Maximise the central programme
- Deliver the talent strategy
- Ensure our teams and athletes inspire the future through their performance and behaviour
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Our ambition is to triple hockey's fan base and broadcast 180 hours of live hockey in the UK each year. To achieve this we will:
- Present and promote our values to change mainstream public perceptions
- Provide opportunities to watch live elite hockey, growing hockey's fan base
- Generate regular, engaging content for current and potential fans to consume hockey across all media
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Our ambition is to double the number of hockey players from 140,000 to 280,000. To achieve this we will:
- Support our clubs to grow participation year on year
- Encourage a wide participation base of hockey in schools
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Our ambition is to ensure our infrastructure is fit for the purpose of driving our objectives. To achieve this we will:
- Introduce and develop a programme to empower a cohort of clubs to develop a model that could support a domestic product that provides frequent player contact, financial viability and scalability
- Regularly review strategies for coaching, officials and clubs to ensure they are fit for purpose
- Implement the facilities strategy to secure better long-term arrangements for clubs
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Our ambition is to enhance the reputation of hockey while becoming financially independent. We will achieve this by:
- Diversifying our income to become less reliant on government grants
- Having governance and capability that protect the reputation of hockey and enable effective delivery of the strategy
