Marketing & Communications Administrator

Background

England Hockey’s mission is to “share the love of hockey and work together to make hockey more visible, relevant and accessible to all”. The current focus for the organisation is delivery of its 5 objectives within the 2023-2028 strategic plan which can be found here.

England Hockey is the National Governing Body for the sport of Hockey in England and is responsible for the management and development of the sport from grass roots to elite activities. We:

• Have a membership comprising clubs (750+), counties (42), and Areas (8) that affiliate to it. Approximately 160,000 individuals play in the club system, with an estimated 20,000 playing at university/colleges. C.900,000 children play at school. More than 15,000 coaches, umpires and officials are supported / developed.  
• Have an income/expenditure of average £9m p.a. The Chief Executive is directly responsible for the operational budget but the Board, chaired by the Non-Executive Chair, approves the annual plan and budget.
• Employ 75 staff, and contract with approximately 50 part time consultants mostly in the performance and coaching area. Circa 50 volunteers work at national level to run the sport, with thousands more running the great bulk of grass roots hockey.
• Are currently the ‘nominated country’ on behalf of Great Britain Hockey to qualify and prepare the Great Britain squads for the Olympics. The England Hockey Chief Executive, Performance Director and Head Coaches represent Great Britain as well as England Hockey. There is a Great Britain President to chair the Great Britain board which meets three times a year.

Nature and Scope:

England Hockey is on a journey to transform its commercial and business operations to make sure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences.

Audience engagement, strong communications and creative content is a key part of this strategy in engaging with our members and audiences, raising the profile of the game, and increasing commercial interest in the sport. 

As the Marketing & Communications Administrator, you will assist the marketing, communications and content team with administrative tasks, be responsible for coordinating marketing and content campaigns and managing the organisation briefing process. You will produce presentations for internal and external use, monitor and report on marketing and communications activities, and support with partner engagement.

KEY TASKS AND RESPONSIBILITIES

• Provide the marketing and communications team with excellent administration support to help implement creative strategies.
• Plan and execute marketing campaigns and activities, ensuring alignment with overall marketing strategy.
• Maintain and update marketing databases and customer relationship management (CRM) systems.
• Undertake research, including prospective partners, to identify trends and opportunities for growth.
• Track and analyse marketing performance metrics to measure the effectiveness of campaigns.
• Create and edit marketing materials, including event presentations, credits, and exhibitor portals including insurance material for external parties.
• Support the creation of engaging marketing content, print and digital collateral.
• Track marketing activities and report on their outcomes.
• Undertake other general administration for the team including processing invoices, bookings and arranging meetings, etc
• Assisting with creative briefings to the external designers and agencies
• Coordinate the creative briefing process for England Hockey ensuring the smooth running of the process and administration
• Update the communications planner and other organisational tools
• Assist with draft press releases – seeking amends and securing sign off
• Draft and/or copy edit basic copy for relevant communications as directed.
• Support an asset management system, ensuring that we have permissions for case studies, photographs and other assets