Digital Communications and Engagement Officer

England Hockey is on a journey to transform its commercial and business operations to make sure we continue to grow our game with strong foundations and appeal to our existing as well as our future members and audiences.

Audience engagement, strong communications and creative content is a key part of this strategy in amplifying the hockey story and engaging with our members and audiences.

The Digital Communications and Engagement Officer will be a key player in the marketing, communications and commercial department and will be vital in shaping and optimising all digital content that is increasingly targeted and relevant to our key audiences.

We’re looking for a digital communications professional with a sharp eye for detail that’s well versed in using data and insights from a range of sources to improve your (and the wider team’s) everyday work. We work in a collaborative environment with different teams, so it’s important that you can communicate results and best practice effectively, as well as be flexible enough to take on ideas and projects from other key stakeholders across England Hockey.

The successful candidate will have significant experience in managing social platforms and online communities across multiple channels, ideally in a sport context. They’ll have excellent copywriting skills, experience of supporting creative digital marketing campaigns using social media and briefing and working with freelancers to produce high quality multimedia content.

KEY TASKS AND RESPONSIBILITIES

• Be responsible for building and maintaining a brand's community — both online and offline — and public perception
• Effective social media management involving regular content updates to maintain audience engagement and consistent messaging
• Set and implement social media and communication campaigns to align with marketing strategies
• Provide engaging text, image and video content for social media accounts including UGC from hockey community
• Writing clear, concise and engaging copy for a variety of online platforms including social media, blogs, websites and email marketing
• Respond to comments and customer queries in a timely manner ultimately managing the hockey community online
• Monitoring and optimising our written materials and digital channels, ensuring content is consistently high-quality, well structured, on brand and performing at its best
• Collaborating with teams across the organisation to ensure consistency and alignment of content and messaging across all channels and assets
• Keeping up to date with digital and social media platforms, trends and audience behaviour
• Lead organic content planning, scheduling, and execution across all social media platforms using scheduling tools such as Sprout and Asana 
• Manage and facilitate social media communities by responding to social media posts and developing discussions

PERSON SPECIFICATION

We are a values-based organisation with a strong ethos to work with integrity and nurture an environment of inclusion. We are looking for enthusiastic, inspirational, and highly skilled individuals who demonstrate through their behaviour the values of England Hockey:

• Collaborate inclusively
• Care for people and places
• Play with spirit, win with grace
• Resilient in everything we do

Qualifications and Experience

• Relevant qualification or equivalent industry experience
• Experience working within social media/digital content for a sport NGB or similar field
• Working knowledge of design tools including Adobe Creative Suite (Photoshop, InDesign) desirable but not essential
• Experience of identifying and tracking relevant community metrics (e.g. repeat attendance at events)
• Hands on experience with social media management for brands
• Knowledge of online marketing and marketing channels
• Demonstrable experience of the full creative process - briefing, planning, developing, execution and evaluation

Skills and Abilities

• Excellent communication skills, both verbal and written, with very keen attention to detail
• Impeccable organisation and planning skills, with the ability to prioritise and keep projects moving to ensure deadlines are met
• The ability to adapt tone and messaging for different audiences
• Ability to build positive and collaborative relationships with diverse stakeholders at all levels
• Resilience in overcoming challenges and the ability to anticipate problems and find solutions
• Strong customer service skills with a propensity to look for opportunities to enhance the customer experience
• Excellent IT skills - comfortable with Outlook, MS Teams, PowerPoint, Word, Excel
• A team player with a pro-active and ‘can-do’ attitude
• A willingness and ability to work unsociable hours